Keep Your Company Name and Logo to Build Your Brand

A Recognizable Brand Builds Business

Ever heard of Chrysler or Boeing? Of course you have. These are successful companies who have invested time and money in creating an established brand identity. Creating a brand your consumers can identify with is an essential part for the growth of a company.

At MarkNet, we realize your good is our good and vice-versa. We want our affiliate members to be identified as top brands in their own niche markets. While we encourage member companies to leverage the MarkNet Alliance brand, we also allow them to maintain their own name and brand recognizable to their customers. No name and logo change needed if your auction company joins MarkNet Alliance.

Identification of your brand generates awareness through familiarity and separates you from the herd. Your consumers will see your brand and notice you the more consistent your brand is.

A consistent brand shapes your company’s personality through the messages it communicates to anyone outside of your organization. This includes not only the logo but also the content, emails, and customer service. All of which represents your business’s reputation and how your company is perceived. 

With positive brand awareness increases customer loyalty, an improved image, and a relatable identity—all of which boosts sales for your company.