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Auction Results Exceed Sellers' Expectations

Pearce & Associates Sells 347 Acre Farm Online Only Multiple Parcel

Auction Results Exceed Sellers' Expectations photo

Ultimate Choice Success: Pearce & Associates Sells The Roy Martin Estate 


MarkNet Alliance members have exclusive access to Ultimate Choice, our multiple parcel auction software for online bidding. This proprietary software enables auctioneers to offer bidding on individual tracts, combinations and the entire property simply by selecting tracts online on an interactive map.


On November 21, 2020, Pearce & Associates, a MarkNet Alliance member company based in Alabaster, Alabama, exceeded their sellers’ expectations by using this method to sell a 347-acre property in Chilton, County, which was a farm developed by the late Roy Martin. The final bid price on the 25 tracts was $755,000 and the auction company collected a 10 percent buyers’ premium on top of that. While the bidding was conducted solely online, Pearce & Associates offered a bidding center for those who prefer to bid in-person or need help registering and placing online bids. The auction had a total of 70 total registered bidders, 33 active bidders, and seven groups of bidders at the bid center. In the end, there were seven total buyers.


Pearce & Associates will sell The Roy Martin Estate’s nearby 500+ acre farm in early 2021.

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